Inside Freedom 250: why UFC bet big on a historic White House card, lost $30M and still viewed the spectacle as a win for the brand.

UFC parent company played up a reported $1 billion of earned media value rather than $30 million in losses from the White ...

The invite-only White House event cost UFC millions. However, industry experts say that one aspect may prove to be more ...

UFC CEO Dana White always told us the UFC White House card came with a hefty price tag. On Monday, TKO Group Holdings, the ...

Despite UFC CEO Dana White shutting down any suggestions of future White House events, the promotion has been backed to ...

UFC says its White House Freedom 250 event lost about $30 million, but executives say new sponsors and partnerships made the ...

The UFC knew it would lose money with the Freedom 250 card at the White House, but the final number was an eyebrow-raiser.

The UFC Freedom 250 event may have drawn historic viewership ratings, but it wasn't a profit for UFC's parent company.

The UFC White House event was a smashing success. The card broke viewership records, but financially, it was the exact ...

The UFC staged a historic card on the White House lawn earlier this summer. Officials now detail the financial impact during a recent earnings call. TKO Group executives addressed the high production ...

Ari Emanuel, TKO Group's executive chairman and CEO, described the June 14 UFC Freedom 250 event as “a roaring success,” but ...

Ari Emanuel, TKO Group’s executive chairman and CEO, called the UFC Freedom 250 event at the White House “a roaring success.” ...