UFC parent company played up a reported $1 billion of earned media value rather than $30 million in losses from the White ...

Josh Hokit, still facing backlash over a Michelle Obama remark, now appears ready to accept Jake Paul's $1-million boxing ...

The invite-only White House event cost UFC millions. However, industry experts say that one aspect may prove to be more ...

UFC says its White House Freedom 250 event lost about $30 million, but executives say new sponsors and partnerships made the ...

UFC CEO Dana White always told us the UFC White House card came with a hefty price tag. On Monday, TKO Group Holdings, the ...

Despite describing the event as a massive success, TKO officials have confirmed that the UFC White House event led to massive ...

The UFC Freedom 250 event may have drawn historic viewership ratings, but it wasn't a profit for UFC's parent company.

The UFC knew it would lose money with the Freedom 250 card at the White House, but the final number was an eyebrow-raiser.

TKO Group Holdings disclosed that staging UFC’s Freedom 250 at the White House cost about $30 million, materially affecting ...

The UFC White House event was a smashing success. The card broke viewership records, but financially, it was the exact ...

The event was held on Donald Trump’s 80th birthday on June 14 ...

Ari Emanuel, TKO Group’s executive chairman and CEO, called the UFC Freedom 250 event at the White House “a roaring success.” ...