Imax shares hit an all-time high Monday as the company continues to haul in box office receipts for Christopher Nolan's "The Odyssey."

Christopher Nolan’s IMAX blockbuster highlights a lesson every leader faces in the AI era: when products become abundant, value shifts to experiences and capabilities that can’t be copied.

Determined moviegoers are buying early morning tickets to see "The Odyssey" in IMAX 70mm at New York City's AMC Lincoln Square.

Christopher Nolan’s epic has lost its Imax dominance after Sony Pictures’ superhero feature starring Tom Holland and Zendaya opened big in theaters over the weekend.

IMAX shares on Monday climbed to an all-time high after the large-format cinema firm announced “The Odyssey” headlined its highest-grossing month ever, with CEO Rich Gelfond saying demand for Christopher Nolan’s flick “continues to defy gravity.”

London’s BFI Imax cinema - the biggest Imax screen in the U.K. - is experiencing it’s very own Odyssey. On Friday, due to unprecedented demand to see Chris Nolan’s already record-breaking “The Odyssey,

The preview opens with a thank you from Denis Villeneuve to Christopher Nolan, then dumps the viewer into what can only be a sequence from the intergalactic crusade that Paul and his men embarked upon as the second Dune film ended. It sees Stilgar, one of his most devoted followers, leading the assault on a rain-drenched planet.

The excitement around “The Odyssey” is in full swing at the UK’s largest IMAX theater, the British Film Institute in London