A marketing campaign by Starbucks Korea has ignited public anger in South Korea after promotional slogans referencing "Tank Day" appeared on the anniversary of the 1980 Gwangju uprising, one of the country's defining pro-democracy movements. The campaign ...

Starbucks faced boycott calls in South Korea on Wednesday after a promotional event at the coffee chain drew sharp condemnation from the country’s president for appearing to use a deeply symbolic 1980s massacre to sell tumblers. Starbucks Korea’s ...

Starbucks Korea revealed on Tuesday a series of mishaps leading to its heavily criticised "Tank Day" promotion The furor led to a "sharp decline in sales", and the dismissal of Son Jung-hyun, head of Starbucks Korea, according to the Shinsaege Group ...

Add Yahoo as a preferred source to see more of our stories on Google. An activist smashes Starbucks tumblers and mugs during a protest against Starbucks' "Tank Day" campaign, which was launched on the same day as the anniversary of the May 18 Gwangju ...

Starbucks Korea’s ‘Tank Day’ Backlash Cost a CEO His Job What started as a tumbler promotion quickly spiraled into national outrage after critics linked the campaign to the 1980 Gwangju massacre.

A Twosome Place has outspent Starbucks for three straight months after the 'Tank Day' backlash, while budget chain Mega MGC Coffee gains ground.