All signs point to a major Galaxy Z makeover at Samsung’s July 9 event in Brooklyn, with buzz building around ultra-thin, ultra-smart, and possibly Ultra-branded foldables.

Although there has been speculation around a subscription model, Samsung has not confirmed any specifics. A company official has reportedly said that “nothing has been decided yet” regarding the pricing of Galaxy AI features.

The Galaxy Z Fold 7 is certainly going to be an exceptional device, as long as it improves on performance and offers as thin a build as Samsung says it will. To hype the phone up, Samsung keeps using the word “Ultra” when referring to the Galaxy Z Fold 7, even though it appears nowhere in the phone’s actual branding.