He pointed to a future in which AI can tell players what to buy. “Our AI capabilities will evolve into a consumer-centric ...

Studios like Naughty Dog and Santa Monica Studio have already adopted an AI-powered animation tool.

Sony Group CEO Totoki Hiroki and PlayStation chief Nishino Hideaki outline AI tools, a $50 million investment and ...

"Animation work that would have taken hours can now be completed in a fraction of a second" ...

Sony has detailed its strategy for using AI tools in game development, while stating that "human creativity must remain at ...

AI has become a catch-all term for many different types of technology in 2026, from Large Language Models (LLMs) like ChatGPT ...

In terms of PS5 sales, Sony reported that it had sold 46% fewer PS5 units during its fiscal Q4 than it did during the same ...

Hideaki Nishino had a lot to say about AI during the earnings call, as reported by VGC. He said that PlayStation is ...

Sony has laid out its plan for the use of AI in PlayStation game development and committed to its implementation going ...

Digital software, add-on content, and network services are by far Sony's most profitable divisions, compared to sales driven ...

Several leaks and reports are surfacing across sundry platforms relating to PlayStation 6. A new report suggests that PS6 will have basic features like cross-gen games and social media apps on the ...

Sony is partnering with Bandai Namco Holdings Inc. (the parent company of Bandai Namco Entertainment) on a "collaborative ...