Melissa Himes, right, tastes Moxie for the first time for Katie Zarrilli, who was recording reactions to people trying the ...

The Moxie Festival is back! You can join Moxie lovers from all over the world for three days of fun. In addition to the ...

LISBON (WGME) -- The 41st annual Moxie Festival is now underway in Lisbon. The theme this year is “Hang loose and drink Moxie.” The festival will run from Friday through Sunday, and people who attend ...

LISBON, Maine (WGME) -- “Hang Loose, Drink Moxie.” That’s the theme for the 41st Moxie Festival in Lisbon! The festival, ...

Chugger 'Badlands' Booker, a giant parade, music, fireworks and food are a few sips of the 3-day Moxie-fueled fun planned, ...

The event starts today in the afternoon and will run through the weekend.

Moxie Festival to return this summer to Lisbon The traditional Moxie parade, chugging contest, 5K road race, fireworks show and car show will be held during the three-day festival.

The Moxie Festival brings together people who love Maine's official state soft drink. And this year fans of the fizzy drink could run in the 5-k and of course, the moxie chugging contest.

Lisbon’s Moxie festival this weekend to feature national chugger, luau theme Chugger 'Badlands' Booker, a giant parade, music, fireworks and food are a few sips of the 3-day Moxie-fueled fun ...