A grassroots advocacy organization launched a national boycott of McDonald's on Tuesday, protesting the fast-food giant's recent rollback of diversity, equity and inclusion (DEI) initiatives and other corporate practices.

Newsweek reached out to McDonald's for comment. McDonald's, the world's largest restaurant chain with an estimated 68 million daily customers, has been facing criticism since early 2025 due to the company's decision to scale back its diversity, equity, and inclusion (DEI) initiatives.

The protest over McDonald’s DEI policies and “corporate greed” is the latest boycott in a series of consumer actions from the grassroots advocacy group The People's Union USA. The group has been organizing “economic blackouts” and other targeted protests against places like Amazon and Walmart since late February to “hold corporations and corrupt systems accountable.