Unlike many of its rivals, Alaska Airlines is giving members of its new loyalty program a choice on how they earn rewards ...

Alaska Air Group Inc. debuted a new loyalty program that will let members choose from three options to earn award points, the ...

Alaska and Hawaiian Airlines announced a new combined loyalty program. Here's how it will work and what perks members should ...

Alaska Airlines has unveiled Atmos Rewards, a new loyalty program designed to replace and unify its existing Mileage Plan ...

But beyond combining the programs, Alaska has used this merger as an opportunity to take Alaska Airlines Mileage Plan in a ...

To sweeten the deal, Alaska is expanding partnerships beyond flying. Members can now earn points on Lyft rides, hotel ...

Alaska Airlines has unveiled a raft of new benefits alongside Hawaiian Airlines, such as a combined loyalty program and ...

The announcement marks another step in the airline’s effort to transform into a global carrier after merging with Hawaiian ...

Frontier Airlines is offering members of Southwest, JetBlue, Spirit, and Alaska Airlines loyalty programs a chance to upgrade ...

Alaska Airlines is out with its long-awaited new loyalty program, Atmos Rewards, which combines the former Mileage Plan and HawaiianMiles programs.

The new program consolidates Mileage Plan and HawaiianMiles into a single, flexible rewards system offering three earning ...

An Accenture study finds that the perceived value of loyalty schemes is dwindling among consumers. AI could help hotels turn ...