Shopper are clearly interested in the Lightning. But Ford hasn't been able to get them to buy, for one major reason.

Ford Motor executives are reported to be in discussions to kill the all-electric pickup. Experts say they expect many ...

The electric version of the US's best-selling pickup made waves when it debuted in 2022, but its days could be numbered, the WSJ reports. Here's what may happen if it bites the dust.

Ford executives are reportedly weighing whether to discontinue the all-electric F-150 Lightning pickup, just a few years ...

America’s best-selling electric pickup may be headed for the chopping block. According to a new WSJ report, Ford is ...

Ford's F-150 Lightning may be discontinued, but it wasn't the truck's fault. We analyze the catastrophic marketing failure ...

Ford is considering discontinuing the electric F-150 Lightning, according to a report from The Wall Street Journal. The potential pivot in strategy could be a big deal for investors who watched Ford ...

Ford Motor Co. is considering scrapping the Dearborn-assembled all-electric F-150 Lightning pickup truck in a move that could ...

The Wall Street Journal says Ford execs are considering canceling the electric truck entirely after putting it on indefinite ...

Electric pickups are seeing rapid depreciation. That's bad news for early adopters, but it could be great news for you.

But as the WSJ notes, Ford's EV sales have declined in the wake of the electric tax credit going away. Total EV sales dropped ...

While no decision has been made, the Wall Street Journal suggests that Ford is considering scrapping the F150 Lightning after ...