If Ford can deliver a compelling electric truck around $30,000, it could become the most affordable EV pickup in the U.S.—and ...

Competing with disruptors isn’t always easy for established companies. Disruptive technology, however, doesn’t always ...

Shopper are clearly interested in the Lightning. But Ford hasn't been able to get them to buy, for one major reason.

Ford CEO Jim Farley said he got so humbled by the competition that he realized he needed to overhaul his company or risk ...

GM has also lost billions on electric trucks after rolling out a string of them in recent years, including an electric ...

Ford CEO Jim Farley had his first wake-up call about EVs after his team started taking apart vehicles made by Tesla and ...

Ford CEO Jim Farley reveals the challenges the company faces in competing with Chinese EV makers and the need to revamp its ...

Jim Farley said that seeing the inside of a Tesla Model 3 led to some big changes at Ford. Comparison may be the thief of joy ...

The teardowns revealed unexpected secrets that forced Ford to rethink how it builds electric cars from the ground up ...

America’s best-selling electric pickup may be headed for the chopping block. According to a new WSJ report, Ford is ...

The Wall Street Journal reported Thursday, Nov. 6, Ford is considering pulling its EV Lightning truck off the market.

The best-selling electric pickup truck faces an uncertain future as Ford considers ending production. What's behind this ...