A Levi’s spokesperson declined to comment Wednesday about the cultural debate that has developed from its new ads with Beyoncé, and American Eagle’s new campaign with Sweeney. Media requests to AEO and its outside public relations firm Shadow were not acknowledged.

Denim aside, this isn't the first time Kelly has taken issue with Beyoncé. In June, the media personality accused the Destiny's Child alum of "playing victim" after Bey included footage of Kelly dissing her in visuals for the Cowboy Carter Tour.

Social media users accused critics of having a double standard after Beyoncé's Levi's ad received praise while Sydney Sweeney's American Eagle campaign faced backlash.