At an event in New York on Wednesday, Amazon announced an upgraded Alexa experience — Alexa+ — powered by generative AI ...
Amazon unveiled Alexa+, a new service that integrates generative AI natively into the company's longtime voice assistant — ...
Wednesday’s launch marks the unveiling of a secret project known internally as “Banyan” aimed at making Alexa more ...
The new Alexa is Amazon’s attempt to catch up with rivals including Google, Meta and Microsoft on embedding generative AI into products and services to help boost revenues.