Southwest Airlines announced four revamped fare bundles after recently ending its signature free checked bag and open seating ...

Southwest Airlines became ... fueled pressure to revamp its business model. Last year, Southwest announced plans to end open seating, which had been central to its brand image for more than ...

Southwest Airlines became ... fueled pressure to revamp its business model. Last year, Southwest announced plans to end open seating, which had been central to its brand image for more than ...

We came across a bearish thesis on Southwest Airlines Co. (LUV ... decisions like introducing fees for checked bags also pose brand risks, potentially alienating its core budget-conscious travelers.

Southwest Airlines Executive Vice President Customer & Brand Tony Roach said in a news release obtained by Travel + Leisure.

Southwest Airlines announced four revamped fare bundles as part of an ongoing airline rebrand. A Southwest Airlines customer service representative waits for passengers to check-in at Los Angeles ...