Scott Sutton is CEO of Later, a leading social media marketing ... Snapchat has been building one of the most sophisticated creator ecosystems in social media—one prioritizing engagement over ...

“[Previously] you would have had creator activity, influencer marketing, bolted onto a plan. Now, creator activity needs to be at the heart of your plan,” said East. As advertisers ramp up their ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 11 hours ago By Ewan Larkin - 11 hours 58 min ago By Adam Rubens - 2 days 8 hours ago By Brandon Doerrer - 2 days 8 hours ago ...

What do these trends mean for the way brands ... for fun filters and fleeting moments; Snapchat is rapidly emerging as a key player in the digital marketing arena. By understanding and utilizing ...

(Ad) With the emergence of other social media platforms in the last few years, you'd think Snapchat wouldn't stand a chance when it comes to marketing ... Advanced create, where you use Snap's ...

Brands have historically cited creator identification as a top challenge with influencer marketing investments ... with consumer preferences and trends. "Snapchat is such a unique platform ...

Meta, TikTok LinkedIn and Snapchat are moving towards automated optimization. Digital marketing trends show that over 15,000,000 AI-generated ads are created each month, changing the way brands ...

Snapchat is advocating for creators now more than ever, sharing results from a recent third-party study that shows how creator partnerships can help a brand boost its reputation among consumers ...

Creator-driven content has transformed the larger entertainment business, with platforms like TikTok, YouTube, Snapchat and Instagram becoming the de facto home for trends and short-form ...

Through Snapchat's application programming interfaces (APIs), marketers will now be able to discover creator profiles within Later's influencer marketing platform, and access automated content ...

During the Hyderabad edition of Snapchat Creator Connect, CE had the opportunity to explore emerging trends on the platform and gain deeper insights into the safety features that are built into ...

Snapchat is rolling out an expanded creator monetization program, with the new effort set to launch just days after TikTok may find itself banned in the U.S. The expanded program will launch on ...