The free shuttle buses that run up and down Denver's 16th Street are getting a new name. It's now the 16th Street FreeRide.

The years-long construction on the former 16th Street Mall is wrapping up this year, and most of the fences have come down.

Downtown’s main corridor has received a fresh identity to go along with its new pavers, trees and light fixtures.

The Regional Transportation District (RTD) renamed its 16th Street Free MallRide service as the 16th Street FreeRide. RTD ...

Surveys of why people avoid downtown center on a lack of a sense of safety, and city officials and the Downtown Denver ...

downtown Denver’s most iconic walkway is entering a new era, complete with a new name. The 16th Street Mall is being rebranded simply as “16th Street” as the city wraps up a more than $170 ...

What does $100,000 buy you when studying how to rebrand 16th Street Mall? A giant eraser. Denver's 16th Street Mall has officially been rebranded as simply "16th Street." Mayor Mike Johnston ...

Denver city leaders and the Downtown Denver Partnership celebrated the completion of 90% of the 16th Street Mall on Tuesday. "We now will describe this jewel in Denver as 16th Street," Denver ...

On May 20, Denver officials announced the new-old name of the 16th Street Mall: 16th Street (as we predicted in the 2025 Best of Denver). Yes, after paying $100,000 to a branding company ...

Shops and restaurants on the now-rebranded 16th Street in downtown Denver hope this past weekend was a sign of things to come ...

Downtown Denver will host two major events this weekend, which are expected to bring tens of thousands of people to the area.